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The New Sweet Spot
By Mike Beirne
Looking to entice the bubble gum demo, Hershey, Tootsie Roll and possibly M&M/Mars are extending their candy brands into health and beauty lines with lipstick, lip balm, body wash and shampoo on deck.
EXCLUSIVES
The Brews of Summer
Anheuser-Busch, Miller Brewing and Coors serve up a batch of summer beer promotions, while Diageo earmarks $70M for Captain Morgan Gold and dangles “dream jobs” for fans of Smirnoff Ice.
7-Eleven = $35M
7-Eleven celebrates its 75th year with a slew of TV ads, via new shop GSD&M, that portray customers’ c-store experiences and intro the concept of “Gulp Envy.”
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