The New Sweet Spot
By Mike Beirne
Looking to entice the bubble gum demo, Hershey, Tootsie Roll and possibly M&M/Mars are extending their candy brands into health and beauty lines with lipstick, lip balm, body wash and shampoo on deck.
The Brews of Summer
Anheuser-Busch, Miller Brewing and Coors serve up a batch of summer beer promotions, while Diageo earmarks $70M for Captain Morgan Gold and dangles "dream jobs" for fans of Smirnoff Ice.
7-Eleven = $35M
7-Eleven celebrates its 75th year with a slew of TV ads, via new shop GSD&M, that portray customers' c-store experiences and intro the concept of "Gulp Envy."
Real estate broker Century 21 plans TV support to herd its customers to century21.com, but will drop the pricey celebrity endorsements, for now.
Crude for Thought
Valvoline backs its MaxLife motor oil with a $15M push aimed at owners of cars and trucks that have logged 75,000+ miles.
-Nikon's mass market focus leads to first TV in eight years.
-Discus Dental bites off $10M tooth whitener push.
-Fox's Greg the Bunny will hop to store shelves this fall.
-Sears and ESPN line up for Nascar.
-SoBe expands into chocolate bars, bubble gum and TV.