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RDW Group Acquires Donnelly

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BOSTON Seeking to cast itself as "a regional powerhouse in the b-to-b market," independent RDW Group has acquired Donnelly & Duncan, agency executives said. Terms were not disclosed.

Established in 1987, Donnelly is a 15-person shop in East Providence, R.I., with accounts such as Boston Retail Products, Honeywell-Elmwood, Netco and Sait-Gobain Performance Plastics. The latter is also a client of Providence-based indie RDW.

Donnelly's staff will relocate to RDW's offices. Richard Donnelly, sole owner of Donnelly & Duncan, will take the title of senior vice president. The combined agency will employ about 85 staffers.

"The real reason we wanted the deal was because they are good," said RDW president Mike Doyle. "We have no conflicts. We like their people and eventually we will play off each other's strengths. Dick's previous partner retired and he wanted to team up with someone else."

Doyle has long sought a deal to spur growth and add resources. For 2003, RDW has registered a flat financial performance after a strong year In 2002 in which it posted 12 percent gains in revenue and billings to $12 million and $82 million, respectively. Clients include A.T. Cross, the American Stock Exchange, Blue Cross and Blue Shield of Rhode Island and TransCanada.