RDW Defends Its Fallon Health Business

BOSTON RDW Group is defending the Fallon Community Health Plan business it has held for two years now that the estimated $2-3 million account has gone into review, an agency representative said.

Fallon expects to have a shortlist of three to four contenders next week and looks to make a decision by July 1, said client representative Sarah Cavanaugh. Shops with a Massachusetts presence of “all sizes” have been contacted, she added.

RDW is not guaranteed a place in the final round, though the pitch is not tied to any dissatisfaction with the shop’s performance, she said.

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