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RD/Fox here has been named agency of record for Adams Golf, following an informal review of several undisclosed agencies. The $12 million creative and media account doubles the shop’s total billings.
“Adams is a prestige brand that even the most discriminating golfers should be proud to have in their bag,” said Robert deStefano, the agency’s president. “We are very excited about delivering that message.”
The shop will be responsible for creating an image campaign with print, radio and TV efforts as well as handling direct response advertising and infomercials.
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