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S.F. Agency Kicks Off a $20 Mil. Campaign for LookSmart
SAN FRANCICO — Internet search engine LookSmart positions itself as an oasis for befuddled Web users with a $20 million campaign from Rathje Chadwick & Co. that is breaking in select national markets last week.
A 30-second TV spot launched last week and radio spots will follow this week. A print campaign is slated to break in mainstream publications in the first quarter of 2000. The tagline for the effort, which is the client’s first branding campaign, is “Don’t just look.
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