R-E-S-P-E-C-T FOR BIZ-TO-BIZ | Adweek R-E-S-P-E-C-T FOR BIZ-TO-BIZ | Adweek
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R-E-S-P-E-C-T FOR BIZ-TO-BIZ

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Hank Schwarz, ceo of L.A. agency Haller Schwarz, thinks business-to-business advertising deserves a little respect. To combat what he sees as under-appreciation for trade ads, Schwarz conceived 'The Official Haller Schwarz Accounting Humor Contest,' to prove 'just how good you have to be to write a campaign for, say, a small, local accounting firm.' Schwarz sent entry forms to agencies and media firms in L.A., inviting them to match HS' skill at making witty ads for client Zusman, Cameron & Watters, a South Bay accounting firm. The winner gets free lunch for two at Rex II Ristorante. 'We've been flooded with entries from agency presidents and famous creative directors to inventive minds on the media side,' said Schwarz.
Copyright Adweek L.P. (1993)