BOSTON Quorum Federal Credit Union has hired VogtGoldstein for advertising services, according to the independent shop.
The 70-year-old client is based in Purchase, N.Y., and until recently was known as the Kraft Foods Federal Credit Union. The company provides 24-hour banking services to 43,000 members nationwide. Unlike traditional retail banks, this not-for-profit institution is member owned and funded by members' deposits.
"After reviewing a large number of agencies, I was so impressed by the creativity and scope of work VogtGoldstein demonstrated, particularly in the financial industry, I hired them on the spot," said client vp, marketing and business development Kimberly Smith.
Print and direct response efforts are on tap. Ad spending was not disclosed. There was no previous agency on the business.
Based in Westport, Conn., VogtGoldstein claims about $25 million in overall billings. Clients include BMW, Old Harbor Outfitters, Oxford Health Plans and Southern Connecticut State University, among others.