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Teams With Richards in Review Being Steered by General Motors
DALLAS–Hummer, the all-terrain vehicle on steroids that was a hit with U.S. consumers following the Gulf War, is looking for an agency to launch a smaller, more street-friendly version of the Humvee in 2002.
The agency review is being conducted by General Motors, which last year acquired exclusive ownership of the Hummer brand name and the right to retail the vehicle. The Hummer is manufactured in England by AM General, which delivered the first civilian version to the market in 1992.
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