NEW YORK -- McCann-Erickson and Hill, Holliday, Connors, Cosmopulos have won the creative portion of the estimated $80-100 million PricewaterhouseCoopers assignment to rebrand the client's separate consulting division, the client confirmed.
"After undertaking a comprehensive competitive review of global full service advertising agencies, PwC Consulting has decided to retain the services of McCann-Erickson/Hill Holliday, both of whom are part of the McCann WorldGroup, and Intitiative Media for media planning and buying," a client representative said, declining further comment.
An ad campaign later this year will introduce a new name for the unit, currently known as PwC Consulting.
Hill, Holliday handles creative in the U.S. for PricewaterhouseCoopers' accounting practice.
Interpublic Group sibling McCann-Erickson handles the accounting business outside the U.S. The pitch was a multioffice effort from all of the agencies involved.
Other finalists included the U.S. and London offices of DDB, M&C Saatchi and IPG's Lowe, said sources.
IPG is also an accounting client of PricewaterhouseCoopers.
The company's decision to promote the separate identity of its consulting arm comes as other accounting firms, namely Deloitte Touche Tohmatsu and KPMG, plan to follow suit amid the burgeoning Enron accounting scandal.