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NEW YORK — McCann-Erickson and Hill, Holliday, Connors, Cosmopulos have won the creative portion of the estimated $80-100 million PricewaterhouseCoopers assignment to rebrand the client’s separate consulting division, the client confirmed.
“After undertaking a comprehensive competitive review of global full service advertising agencies, PwC Consulting has decided to retain the services of McCann-Erickson/Hill Holliday, both of whom are part of the McCann WorldGroup, and Intitiative Media for media planning and buying,” a client representative said, declining further comment.
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