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ATLANTA Push has launched a new broadcast and print campaign for the Orlando Sentinel, the first work from the independent agency since winning the account in February.
Tagged “The story of you,” the Orlando, Fla., shop’s effort appeals to the emotional connection people have for their local newspaper. Push chose that strategy after market research, based on focus groups and interviews, showed that readers want local news that is relevant to their lives and makes them feel connected to their community.
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