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Owens Country Sausage patriarch and longtime pitchman Jerry Owens restricts himself to a narrative appearance, but a family-oriented theme remains in two new 30-second commercials for the client via Publicis here.
Promoting the Rich-ardson, Texas-based company’s lineup of packaged sausages, the new television spots show a family of four drawn together from various morning activities for a sit-down breakfast. The ads, plus a 60-second radio execution, begin airing this week in regional spot buys in nine states.
The TV commercials, the first produced by Publicis in two years for the client, are a rarity in that they do not include Owens family members.
Each commercial shows a mother preparing Owens sausage patties in a skillet, while the kids are playing elsewhere and the father is refinishing a rocker in his workshop.
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