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NEW YORK Pfizer has awarded Publicis a creative assignment for its Celebrex arthritis medication, but the client still has not named a lead agency on the brand, despite several months of testing concepts from Publicis and two other shops, sources said.
Pfizer also has yet to select agencies to handle creative duties on its Bextra, Zoloft and Zyrtec brands, which have been in review since March.
The incumbent on Celebrex is WPP’s J. Walter Thompson.
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