Publicis to Join P&G Roster

NEW YORK — Publicis here is poised to join the Procter & Gamble roster, the agency’s USA chairman and CEO Bob Bloom said. As the agency parent, Publicis Groupe SA, begins to dismantle D’Arcy Masius Benton & Bowles, Bloom said the remaining three global agency networks — Saatchi & Saatchi, Publicis and Leo Burnett — would absorb D’Arcy’s P&G accounts, which include Dawn, Always, Crest, Folgers and Charmin.

Bloom said the Publicis network would take on D’Arcy business “where consolidation is not an issue and where together we can serve the client’s best interest.”