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Publicis Dialog Names ECD

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NEW YORK Patrick Clarke, a creative director at BBDO's digital unit, Atmosphere, will join Publicis Dialog here as executive creative director on March 1.

Clarke, 37, replaces Chris Matyszczyk who has left the agency. At Atmosphere, Clarke, who spent five years at the agency, worked on accounts such as Cingular, NFL, HBO, Red Stripe, GE, AOL and Frito-Lay.

Publicis Dialog is the digital arm of Publicis. In his new position, Clarke will report to Publicis New York chief creative officer Rob Feakins, who said in a statement, that Clarke is "a conceptual cd with strong digital experience who is entirely comfortable working in any medium. Patrick, as an interactive cd, has shot TV spots any traditional creative director would be envious of."

Among his other agency experience, Clarke, a copywriter, was an associate creative director at Ogilvy & Mather, where he worked on IBM.

Publicis New York's clients include Procter & Gamble, L'Oreal, Whirlpool, Sanofi-Aventis, BMW and Coca-Cola's Vault.