Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS A rapidly growing chain of women’s fitness centers called Curves will break a pre-New Year campaign designed by Publicis Dallas targeting weight-loss skeptics, the agency said.
The client, which spent a negligible amount on advertising until hiring Publicis in 2002, is continuing its breakout phase with the TV and print effort, the agency said. Curves, based in Waco, Texas, spent $12 million on advertising in 2003 and more than $11 million through August 2004, according to estimates.
With
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in