Publicis, Citi Dare to Dream

NEW YORK Publicis’ first global brand campaign for Citi invites customers to realize their dreams with the financial services company with ads tagged “Let’s get it done.” The first spot, from Publicis West in Seattle, which began running in the U.S. last night, features scenes of people in all parts of the world, achieving personal and business goals like buying homes, starting businesses or sending kids to college. A male voiceover asks, “Who first believed in you? Listened to your dreams?” against a shot of a young boy holding a parent’s hand in the rain.