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CHICAGO Arc North America, Publicis Groupe’s below-the-line property in the U.S., solidified its top management, naming several people to key positions.
Under president and chief executive officer Dick Thomas will be Steve Weinswig as chief operating officer and William Rosen as chief creative officer. Weinswig was formerly CEO of Semaphore Partners, while Rosen was chief creative officer of Frankel. Brad Back, formerly a managing director at Frankel, will be chief marketing officer.
Arc also named Alison Sparks, former director of human resources at iLeo, senior vice president of human resources.
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