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The Summer Olympics may have offered a high profile venue for advertisers, but a recent study suggests that public service announcements stayed in the running throughout the two-week event.
Bonneville Communications, a major producer of PSAs, conducted the study out of concern that some of its non-profit clients may get cold feet when high profile programming dominates the airwaves.
Using Nielsen Media Research, the Salt Lake City agency found that PSAs were as prevalent during the Olympics as they were in the weeks leading up to and following the Games.
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