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ATLANTA Trahan, Burden & Charles has launched a new ad campaign for Provident Bank that includes television, print and radio, the shop said.
The 30-second TV spot began airing on cable programs in Baltimore, Washington, D.C., and Richmond, Va., last week. It will begin running on network affiliates in those markets next week and then expand to include print and radio.
The spot, entitled “There for Me,” shows several women speaking about the demands in their lives and how they need a bank that makes things simpler for them.
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