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CALIFORNIA

Zinio Systems, a digital magazine production, distribution and circulation company in San Francisco, appointed Scott Kauffman president and chief executive officer. Before joining Zinio, Kauffman was president and CEO of online digital music service MusicNow; he also has held senior posts at CompuServe and Time Warner. Kauffman succeeds two-year CEO Mike Edelhart.

Mark Wilkins arrived at the National Academy of Sports Medicine as vice president of marketing. Wilkins formerly was vice president of strategic planning at Roddan Paolucci Roddan Advertising in Palos Verdes and senior vice president, management supervisor at Grey in Los Angeles.



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