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PS&K’s First Ads for Webster Bank Include A 10-Second Promise Not to Waste Any Time
BOSTON–Webster Bank has unveiled its inaugural TV branding campaign from Pagano Schenck & Kay with the tagline, “The simpler. The better.”
Ads created by the Boston-based shop position the second-largest bank in Connecticut as the place to go for faster, easier banking.
Three 30-second TV commercials show scenarios that could have been avoided had a certain someone used Webster Bank instead of a slower, more cumbersome competitor.
“The customer’s reality is that while their money is very important to them, banking is not,” said agency president and executive creative director Woody Kay.
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