Procter & Gamble To Sell Comet Brand | Adweek Procter & Gamble To Sell Comet Brand | Adweek
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Procter & Gamble To Sell Comet Brand

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CINCINNATI--Procter & Gamble Tuesday said it would sell its Comet abrasive cleanser brand to Bonita Springs, Fla.-based Prestige Brands International, for an undisclosed amount.

The deal includes the Comet global trademark and retail business in North America, though P&G will continue to market the brand in Central and Eastern Europe.

P&G has been more aggressive lately in selling or spinning off its weaker brands. Other recent sales include: Spic & Span and Cinch household products and Prell shampoo.