Procter & Gamble Adds Another Shop to Roster

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CHICAGO Procter & Gamble has awarded advertising duties on its estimated $3-5 million Millstone coffee account to Publicis Groupe’s Team One, according to the company. The appointment is effective Aug. 1.

“We want to build greater awareness of the fine quality of the Millstone brand within the highly competitive coffee category,” said Tami Yamashita, associate marketing director for Millstone at P&G, in a statement. “Team One offers the brand a set of marketing capabilities that will take the brand forward to better serve the needs of consumers who enjoy quality coffee experiences.”

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