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Executives at Pro Media breathed a collective sigh of relief last week when Staples concluded a seven-month review of its media buying and planning account and choose to retain the Needham, Mass.-based agency.
The office supply chain spent $35.4 million on media during the first eight months of 1997, according to Competitive Media Reporting.
The Staples business is one of Pro Media’s largest accounts, said agency president Nancy Ryan, who last week showed an Adweek reporter around the new 20,000-square-foot office space she and business partner Les Greenberg purchased in June.
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