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Price/McNabb has named Alon Shoval executive creative director. Shoval, 40, will start in his new role at the Charlotte, N.C., shop next month. Prior to joining the agency, he was creative partner at Spirit Advertising in London. Shoval, an internationally recognized advertising executive, began his career at Ogilvy & Mather in London. His resume includes stops at Young & Rubicam in Paris; Wells, Rich, Greene BDDP in New York; GSD&M in Austin, Texas; and Publicis & Hal Riney in San Francisco.
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