Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Peanut Butter Not Just for Kids Anymore
LOS ANGELES–Sorrells Pickard Gourmet Peanut Butter Co. targets viewers’ amorous tendencies in its first ad effort.
A 30-second TV spot, created by PPG Advertising, Santa Monica, Calif., shows an attractive woman with a jar of the peanut butter, the label showing a country music star, Sorrells Pickard. A voiceover asks, “How good is Sorrells Pickard gourmet peanut butter?” as the woman dabs some behind her ears and on her knees and neck.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in