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NEW YORK In its first national effort since the death of spokesperson Anna Nicole Smith, TrimSpa today unveils a campaign that features more than 200 customers who tout the company’s products.
Despite its high-profile, TrimSpa has not been a huge media player, spending about $10 million annually on ads in recent years, per TNS Media Intelligence.
The latest effort, “Who will you inspire?” via 22digital, New York, is anchored by a 30-second spot breaking today that enables viewers with DVRs who pause on each TrimSpa customer highlighted in the ad to examine before-and-after shots.
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