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BOSTON Interpublic Group’s Mullen said it has been hired to provide integrated marketing services to PolyMedica, a marketer of diabetes-testing products and related supplies, as well as mail-order pharmacy services.
The client in Woburn, Mass., spent $80 million in paid media last year and more than that through the first nine months of 2005, per Nielsen Monitor-Plus.
Wenham, Mass.-based Mullen added the assignment without a review, and said it now becomes the client’s lead creative resource, in addition to handling media planning and buying for direct mail, online marketing and public relations.
Mullen
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