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NEW YORK With political ad spending up 84 percent in the second quarter, overall advertising expenditures in local broadcast TV jumped 8.3 percent to $4.2 billion compared to the same period a year ago, according to figures released yesterday by the Television Bureau of Advertising.
Of the three broadcast TV segments, syndication posted the largest gain, up 18.4 percent to $977.1 million, while network TV was up 4.7 percent to $6.2 billion. Combined, total broadcast rose 7.1
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