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BOSTON Polaroid has begun contacting agencies about its global advertising account.
Polaroid has asked “a select group of agencies for information on an invitation only basis,” said Polaroid representative Skip Colcord. He said the solicitation is linked to “a periodic review of all our advertising,” but he declined to elaborate beyond adding: “We’re looking at everything.”
Publicis Groupe’s Leo Burnett and Starcom, both in Chicago, added Polaroid’s global ad account in May 2000, handling creative and media chores, respectively.
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