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CHICAGO Creative incumbent Leo Burnett will not defend in the review for Polaroid’s global advertising account, according to a statement issued by the Publicis Groupe agency.
“We’re very proud of our accomplishments on Polaroid’s behalf and continue to deeply value our partnership, forged during the most challenging of circumstances and times,” according to the statement. “To see Polaroid emerge victorious from bankruptcy, and to have had a hand in their success, is extremely gratifying for our agency.”
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