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NEW YORK PointRoll has introduced a new rich media ad format, which the company claims can be created with any Web design tool and delivered in any existing ad space across virtually any Internet site.
The ad, known as the TomBoy, allows for hundreds of K of file size and can contain any combination of messaging or imagery, including video, audio, animation, Flash, Java, GIF and JPEG.
As a Web page is displayed, PointRoll’s technology downloads a static placeholder ad, which is then transformed into a rich media ad.
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