Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Citron’s Pay Phone Ads the Core of New Campaign
SAN FRANCISCO–In its first ad campaign for the Pocketmail e-mail service, Citron Haligman Bedecarre opted to use media placement as well as creative content to get its message across.
“Since this service means you can get your e-mail from any phone, we decided to put ads on pay phone booths to make our point,” said agency president Kirk Citron.
Marketed by Santa Clara, Calif.-based Pocket Science, Pocketmail is a $10-a-month service that allows users to send and retrieve e-mail from an ordinary telephone with the aid of a $100 pocket-sized device available at major office supply chains.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in