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BOSTON-Clarke Goward last week broke its first work for Papa Gino’s since adding the pizza chain’s account to its roster.
The Boston shop has crafted a quartet of 60-second radio spots designed to portray the Dedham, Mass., client as a family-friendly eatery. “They are committed to brand advertising,” said agency creative director Spencer Deadrick. “It’s not, ‘Come in for a slice and a coke for $1.99.'” The current ads stress, “Quality, value and fun,” he said.
Colin Nissan wrote the spots, which will air on New England stations throughout the summer, Deadrick said.
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