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SAN FRANCISCO Pinnacle Foods has divided creative duties on its estimated $40 million ad account among three shops: Omnicom Group’s Merkley + Partners, Publicis Groupe’s Publicis & Hal Riney and independent Nelson Henry.
New York-based Merkley landed the Duncan Hines, Mrs. Butterworth’s and Aunt Jemima brands, representing about $25 million in combined ad spending, per Nielsen Monitor-Plus.
Riney here added the Hungry Man, Vlasic, Van de Kamp’s and Mrs. Paul’s Seafood brands, with combined spending of $10 million.
Nelson
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