Pilsner Urquell Goes Global With Ogilvy

NEW YORK SABMiller has awarded WPP Group’s Ogilvy & Mather Worldwide the global creative assignment for its Pilsner Urquell brand, following a review that included other roster agencies.

The assignment follows Ogilvy’s win last year of the Pilsner brand in the U.S. It also marks the first time Pilsner Urquell will pursue a global ad strategy, according to the New York-based agency.

“At SABMiller we are investing in core creative ideas that can drive our communications across multiple channels and markets,” said Charlie Hiscocks, international brand communications director at SABMiller, in a statement.