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Videoconferencing Firm to Boost Ad Budget Despite Sliding Profits
BOSTON-BBL Advertising has taken a significant step toward establishing itself as a high-tech force, defeating two better-known shops for the account of videoconferencing firm PictureTel Corp.
The Acton, Mass., agency last week overcame Publicis Technology, San Francisco, and TFA/Leo Burnett Technology Group, Boston, in the final round of a review.
BBL’s addition in March of creative director Fred Martins appears to have sealed the deal. A PictureTel official praised Martins’ creative ideas and said his presence at BBL helped the shop land the account.
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