BOSTON Phillips Design Group has unveiled a national campaign for Tensor Corp. that introduces the line "Light years ahead" to tout the company's high-end lighting products.
Boston-based Phillips, an independent shop, is seeking to help the client diversify into the specialty dealer market through print advertising, direct marketing, point-of-purchase materials and packaging.
Ads initially breaking in trade publications support Tensor's newly launched Nova Series products. Executions employ a sleek, uncluttered and slightly futuristic style derived from current trends in architectural photography. The shop added the six-figure account in December and spent the intervening months developing the new campaign.
Steve Phillips served as creative director, with copy by David Rogovin, Alissa McMahon and Susan Logcher; the latter two also oversaw art direction.