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CANNES, FRANCE It’s about the “journey” and “total immersion.” About “stretching ourselves” through “holistic programs.” It’s “not about being rational—it’s about adding some emotion.”
Is that Dr. Phil speaking? A promotion for the opening of a new yoga center? Hardly. All those quotations came from the panelists at a press conference held by global marketing powerhouse Procter & Gamble today to explain its ubiquitous presence this year at the International Advertising Festival here.
Global marketing officer Jim Stengel, chairman and CEO A.G.
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