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NEW YORK Pfizer has placed Omnicom Group’s TBWA\Chiat\Day on 90-day notice for the drugmaker’s Aricept brand, which the New York shop has handled since 1996, sources said. Billings on the account, which encompasses direct-to-consumer creative duties, are estimated at $20 million.
Sources expect Pfizer to launch a review of the business. TBWA\C\D declined comment and the New York client could not immediately be reached.
All told, Pfizer last year spent about $55 million in major media on the brand, according to Nielsen Monitor-Plus.
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