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Pet-supply superstore chain Petsmart has launched a nationwide review for its creative account; incumbent Publicis in Seattle will defend.
The Phoenix-based retailer has spent as much as $25 million annually on advertising in the past, but sources said the budget has dropped in recent months. Publicis also handles Petsmart media buying, which until now has focused on spot broadcast, and Petsmart.com.
It is unclear whether the assignment will include the Web site, 48 percent of which is owned by the brick-and-mortar retailer.
Sources said the review is likely to take about two months, and that an East Coast shop may already be doing some creative project work for the advertiser.
Petsmart began a review in the summer of 1997, but aborted it after only a few weeks when the company’s president resigned.
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