Personnel Pros Show a Personal Interest in Loomis

The Loomis Agency has claimed the national advertising account of Pro Staff, one of the largest privately held personnel services companies.

The $5 million account will include print, direct, interactive and radio support in select markets. The acquisition follows internal communications and field assignments that the Dallas agency performed for the client last year.

There was no formal review, and the Minneapolis-based client hasnot used the services of Dallas incumbent Gleason/Calise/Associates since last summer.

The agency credits the win to executive creative director Mark Sullivan, who Pro Staff sought out due to his long list of credentials, which began as the youngest-ever creative director at Tracy-Locke [now TLP].

Said Loomis president Mike Sullivan (no relation to Mark): “They heard about his reputation and wanted him on their team.