Pepsi Taps 3 to Pitch 7UP Abroad

Pepsi-Cola Co. International has invited three agencies to pitch its flavored beverages account outside the U.S., which includes 7UP. The business also involves Mirinda, a drink popular in Latin America.
A Pepsi representative confirmed the three contenders: New York-based BBDO and J. Walter Thompson, two client roster shops; as well as Goodby, Silverstein & Partners, San Francisco. The incumbent, Ogilvy & Mather, New York, is not defending the $25-30 million account.
It is believed the review was precipitated by Pepsi’s dissatisfaction with Ogilvy’s latest campaign for 7UP, which broke in June with the tagline “Get clear.”