Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS-Grupo Samba has acquired the $8-9 million Hispanic marketing account of J.C. Penney Direct Marketing Services.
With a deal inked late last week, the division of Dieste & Partners in Dallas becomes the first full-time Hispanic marketing partner of J.C. Penney DMS.
One of the most profitable units of the Plano, Texas-based department store chain, the DMS division markets a variety of financialservices and benefits to the store’s cardholders.
The client had previously worked on a project basis with both Grupo Samba and Cartel Creativo in San Antonio, the Hispanic agency for the retailer’s corporate account.
Grupo Samba’s account win is directly related to its transformation last year from a purely new media group (known as Samba Interactive) to one that includes research, strategic planning and direct marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in