Golfer Tiger Woods and other high-flying customers are part of a print campaign breaking this month for Executive Jet, a fractional plane ownership company in Montvale, N.J. Ander-son Communications Group in Hilton Head, S.C., created the ads.
Appearing in Forbes, The Wall Street Journal and upscale travel and leisure magazines, the campaign promotes the client's NetJets program. Through NetJets, individuals and corporations have use of the firm's business fleet with as little as four hours' notice--for much less than the cost of full ownership.
Other Executive Jet clients featured in the series include Mondavi Winery president Michael Mondavi, tennis star Pete Sampras and 1-800-Flowers president Jim McCann. Ads are tagged: "Judge a company by the customers it keeps."
ACG won the account last July [Adweek, Aug. 4].