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Milk products marketer Parmalat USA has contacted four shops in its search for a new advertising agency.
Adriano DiPetrillo, marketing director for Parmalat, confirmed the review and said he hoped to pick a shop this month. He declined to name the contenders. Sources said the review was prompted by changes in management.
Parmalat is seeking a shop to handle both creative and media duties. In the past, the account was split between creative incumbent MgM & Partners and Corinthian Media, both in New York.
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