Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A creative presentation by San Antonio’s The Parker & Wood Association helped the city of Grapevine, Texas, earn a $350 million development from Opryland USA.
Competing against the cities of Dallas and Houston, Grapevine officials hired Parker & Wood to develop a strategic plan that included advertising, marketing and promotional activities that would accompany a new hotel and convention center proposed by Opryland.
Following its creative pitch, the agency presented a gift to visiting Opryland officials: a ukelele case holding a bottle of wine.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in