Parker Made a Case For a Texas Town In Opryland Pitch | Adweek Parker Made a Case For a Texas Town In Opryland Pitch | Adweek
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Parker Made a Case For a Texas Town In Opryland Pitch

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A creative presentation by San Antonio's The Parker & Wood Association helped the city of Grapevine, Texas, earn a $350 million development from Opryland USA.
Competing against the cities of Dallas and Houston, Grapevine officials hired Parker & Wood to develop a strategic plan that included advertising, marketing and promotional activities that would accompany a new hotel and convention center proposed by Opryland.
Following its creative pitch, the agency presented a gift to visiting Opryland officials: a ukelele case holding a bottle of wine. "We're making a case for Grapevine," read the wine label.
Opryland USA, a subsidiary of the Gaylord Entertainment Co. of Nashville, Tenn., is expected to build the complex by 2003. --Glen Fest