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Those ubiquitous little concrete barriers that dot parking lots everywhere are, it turns out, called “wheel-stops.” But if a company in Encino, Calif., has its way, soon they will also be known as “AdCaps.”
Nusign Industries says its AdCaps will transform some of the estimated 75 million off-street parking spots into “an economically efficient vehicle to microtarget consumers with a call to action right where they are ready to buy.”
The company is offering a lightweight yet durable sleeve that fits snugly over the wheel-stop and can be easily changed to suit the needs of specific demo graphics or promotions.
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