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Blue Bell Ice Cream next month launches its first new television spot in two years, paying homage to the The X-Files while hanging on to its trademark light humor.
The 30-second television commercial, via longtime creative agency Metzdorf in Houston, debuts March 1 in select markets across 10 states in the Southwest, Southeast and Midwest, according to the company. The ad is the newest spot since a 1997 commercial featured a delivery driver for the Brenham, Texas, dairy products company eating his entire truckload before arriving at a grocery store.
The media buy for the new commercial was undisclosed.
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