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LOS ANGELES Paramount Pictures has heard presentations in recent weeks from three agencies about its media planning and buying business, the client has confirmed.
Interpublic Group’s Initiative, WPP Group’s Mediaedge:cia and roster shop Publicis Groupe’s MediaVest, which works on broadcast buying for Paramount, were each given an assignment by the client. A decision is expected next week, a Paramount representative said. (Some print planning and buying are handled in-house, as is broadcast planning, the rep said.)
Paramount
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